The Brief: Provide a coherent, visionary strategy to fuel the campaign, informed by thorough market research, intelligence, and ideation. Present a well-conceived launch strategy covering at least five (5) media channels.
Collaborators: Juliette Fields & Peyton Brooks
Our campaign strategy aims to foster men's recognition of the She's Birdie product's validity by educating them about the reality of the female experience, as empathy should extend beyond personal connections.
Client: She’s Birdie
Year: 2022