Brand: Lesser Evil Popcorn

Target: All genders, Gen Z and younger Millennials 21-29 HHI $25K-$75K, they are upwardly mobile in their careers, seeking more responsibility and more money. May also have a side hustle. They have high ideals about the environment and sustainability. Authentic relationships with friends, family, and significant others are important to them, as are pets. They are drawn to simple, pure moments that give them a good feeling of uncomplication, and pleasure, where they can find them.

Key Message: Stand for/Appreciate/Enjoy the little things.